April 9, 2008
By Ben Dillon, Vice President, and Corporate Evangelist
Paul Levy, President and CEO of Beth Israel Deaconess, told a great story in his blog last week about how Facebook is seeing use in his organization as an internal communications tool. I had an opportunity to see Paul speak last year and he’s a passionate advocate for the potential of social media tools. While I’m not quite ready to endorse Facebook as a core management communications tool as he suggests, I do think there are some excellent lessons in his story.
Read the rest of this entry »
3 Comments | 
Best Practices, Industry Trends | Tagged: Corporate Communications, Healthcare, Social Media, Web 2.0 | 
Permalink
Posted by Ben Dillon
April 9, 2008
By Eric Engelmann, President & CEO
There’s a great post at Webiscope about decentralized authoring – allowing many individuals within the hospital to create and edit content for your Web site – and some of the challenges it brings.
Since we’ve done this for many clients, I’ve pulled together a few of the things that we’ve found work best.
Aaron lists three main area of concern:
Read the rest of this entry »
Leave a Comment » | 
Content Management (CMS) | Tagged: CMS, Decentralized Authoring, VitalSite, Webiscope, Writing for the Web | 
Permalink
Posted by Eric Engelmann
