Using the Web to Increase Market Share

By Linda Barnes, VP - Strategic Services

One of the great benefits of my job is that I get to attend several conferences each year - talking with and learning from some of the best in the industry. Yesterday I sat in a presentation that asked how we as marketing professionals can move potential patients through the buyer decision process more efficiently and effectively. Because Geonetric’s focus is on the Internet, I found myself thinking specifically about how a hospital’s Web initiatives can help with that goal.

Annual Study on eHealth Initiatives

By Kristen Snider, Data Analyst

Geonetric recently finished our third annual study on eHealth initiatives. Each year we research the trends that are developing in hospitals and health systems in order to better serve our clients. As we wrap up this year’s findings, we are starting to define the questions for the 2008 survey.

Response to: Posting Quality Indicators - What’s Your Take?

By Ben Dillon, Vice President, and Corporate Evangelist

In Aaron Holbrook’s recent post on “Posting Quality Indicators - What’s Your Take?” he asks for tips for doing this successfully. This needs to begin with an evaluation of what you intend to accomplish by putting quality information online.

I see a great deal of interest in using quality data to attract patients. Research from Thompson, Pew and others indicates that patients do, in fact, respond to quality. But, I continue to be skeptical that such interest translates into the presentation of detailed quality information. Research appears to support the idea that client satisfaction seems to still rule health consumer’s perception of quality.

Welcome

By Eric Engelmann, President & CEO

Ta Daa! Geonetric’s blog is officially unveiled.

If you know the culture here at Geonetric, you’d know that we like to share ideas, participate in stimulating discussions, and we’ve even been known to get in heated debates about the benefits of writing in .NET versus ColdFusion.

So a blog fits us perfectly!

I’m really excited about sharing the brainpower we have here at Geonetric with the world. We’ve got fresh ideas, expert opinions and a lot of personality. We hope you’ll find the same in our blog.