Your Brand, Microsized – Perpetuate Impressions with Favicons

June 20, 2008

By Heather Rast, Interactive Experience Manager

McDonalds may have dropped their “Supersize” menu upgrade due to increased attention on American’s diets and tendency to overconsume.  But the “moderation” bandwagon isn’t exactly overcrowded, as evidenced by walking down any grocery or convenience aisle, attending any major sporting event, or flipping through any consumer magazine.

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