By Kristen Snider, Data Analyst
As they go through the budget process, many healthcare organizations find themselves fighting for each dollar. Finding and retaining adequate staff to complete all the little (which are usually big) marketing/IT projects that come through the door can become quite daunting. What you need is concrete evidence. When your management team asks you to reach for the stars, you need evidence that proves you need financial and staffing resources to make it happen.
Geonetric has the solution. Each year Geonetric administers a survey to collect the insights of healthcare organizations and their employees that support their online initiatives. From this data, Geonetric looks at where the industry has been and where it is going. The survey only takes about 10 minutes to complete and provides tangible results that day-to-day users can use to justify their actions and help shape their objectives.
Our annual benchmarking study can help educate and re-affirm those thoughts you already know to be true. Are you behind in your online initiatives or are you preparing for the trends taking place this year, and next year? Do you have adequate staff for your hospital or health system’s size?
Take our survey to help us depict the healthcare marketing and IT environments. From these responses, Geonetric produces a white paper that details the nature of the eHealth industry and gives insight into where the industry is headed.
Being informed isn’t the only perk to taking our survey! At the end of each week, we will draw a winner from those that have already taken the survey to award a $50 Amazon.com gift card. So the earlier you take the survey, the more opportunities you have to win. You will also receive a discount on the survey white paper, which will be out this fall. If you need the answers and insight today, the 2007 Study on Initiatives in eHealth is still available.
Geonetric is committed to making sure our healthcare organizations are aware of the industry and know where it is headed. Now is the time, our survey is up and running and will close July 31, 2008.
So next time you hear your CEO suggest improvements to your site, you can refer to the industry trends outlined in Geonetric’s study and recommend where you feel the organization’s online initiatives should be focused. And, you’ll have the research to prove it.
