Lessons Learned on Crisis Management

By Ben Dillon, Vice President & Corporate Evangelist

The floodwaters have (mostly) receded and national media attention has turned elsewhere. For those directly impacted by the floods of 2008, the work of restarting, rebuilding, and managing the ongoing PR challenges continues.

Mercy Medical Center in Cedar Rapids, IA found themselves at the center of this crisis as the water rose, eventually leading to a closure and partial flooding of their main hospital facility. Mercy managed crisis communications well under challenging conditions as they gradually lost communications and power.