How Much is all that Marketing Worth, Anyway? – The Low Cost of Physician Leadership

By Heather Rast, Director of Strategic Services

Last night I read an interesting BusinessWeek article titled “Are We consumers – or Consumed?”  The article discussed opposed positions from two books, one which purports consumers and brands complicity interact, and the other which argues marketing (or “murketing,” suggests the author) and the consumer have a more ambiguous relationship.