PHRs – Interest but no action

By Ben Dillon, Vice President & eHealth Evangelist

The ideas are almost there…almost. We can just about taste it, but refuse to take a bite.

I’m talking about online Personal Health Records (PHRs). A new report from Manhattan Research quantifies what we’ve suspected – there is a huge gap between interest and adoption.

How big? 90 percent. 63 million people.

How long did you say we have to get it up and running?

By Jill Ungs, Senior Project Manager

Abington Memorial Hospital (AMH) in Abington, PA recently announced the launch of their new Web site (www.amh.org).  As the Project Manager for the Internet project, I’m pleased with the result and proud that we met our goal and delivered the site in 4.5 months!  It was a truly a team effort that could not have been completed without the focus of our development and design staff and the determination of the folks at AMH, Josh Snow and Tom Whitcraft.  I don’t think I’ve worked with anyone that could get a response so quickly when they were part of such a large organization.  The site looks great, has many new robust features, and lays the groundwork for incorporating even greater functionality in the future.

SEO Webinar Followup Discussion

By Ben Dillon, Vice President & eHealth Evangelist

We had a great Webinar presentation yesterday on organic SEO (Search Engine Optimization), but we ran a little long and didn’t have time to answer several questions that were submitted.  We’re following up with the people who submitted them, but if one person asks a question, odds are good that several others would like to know the answer.

Q: What is considered a good bounce rate perspective and at what point should a bounce rate be a cause for concern?
A good rule of thumb:

• A bounce rate below 20% is considered excellent
• 20-30% is pretty typical
• >30% is cause for greater investigation

Searching for a little more depth

By Ben Dillon, Vice President & eHealth Evangelist

One of the biggest challenges in our webinars is how to draw the box around what to talk about.  Few topics that are worth doing can get comprehensive coverage in a one-hour session.  The decision comes down to presenting the breadth of a topic without going too deeply into any one aspect or taking a much narrower slice of a topic and getting more detailed.

Never satisfied, we’re trying to get the best of both worlds with a series of related webinars on search.  January will cover SEO – organic search engine optimization, February will extend that discussion into Search Engine Marketing – paid online marketing opportunities to drive site traffic.

Our final installation of the series will cover findability – search in all of its forms within your site to get site visitors connected to relevant content as quickly and efficiently as possible to drive visitors to action.

It’s going to be a great series full of immediately useful tools and techniques for increasing the value of your online investments.  I hope you’ll join us.

If you can’t make this Webinar – don’t worry! We record all of our live broadcasts so that you can replay them at your own convenience. All recordings are available on our Web site 48 hours after the original event. You can access any recorded webinars using your Geonetric.com account.

A good move.

By Eric Engelmann, President & CEO

When I envisioned growing our company, I hoped that our employees would be close. But I didn’t think about what that meant in terms of space.  One refrigerator to hold 58 employees’ lunches. (The other fridge is full of soda pop.)  One microwave that quickly has a waiting line starting at 11:30 every day. One large conference room that’s continuously booked months in advance. 

Yeah, it’s safe to say we outgrew our current office about a year ago. That happens when you experience double-digit growth two years in a row.   When we moved to our office we had so much space we didn’t know what to do with it all. The interns had their own offices.  One office just housed a foosball table.