A Strategy Framework for eHealth: Flow-through to ROI

By Eric Engelmann, President & CEO, and Ben Dillon, Vice President & eHealth Evangelist

We’ve now covered three stages of Geonetric’s strategy framework for eHealth: The eHealth Maturity Model. Today, we move forward to Level 4: Flow-through to ROI (return on investment). This level focuses on the financial impact that eHealth initiatives can bring to the table, translating the Level 3 outcomes into financial form.

Before we begin, let’s quickly review the first three levels of the model.

The eHealth Maturity Model Levels 1-3

The eHealth Maturity model includes five steps:

A Strategy Framework for eHealth: Desired Change in Outcomes that Matter to our Core Business

By Eric Engelmann, President & CEO, and Ben Dillon, Vice President, & eHealth Evangelist

Over the past several weeks, we’ve outlined the first two stages of Geonetric’s strategy framework for eHealth: The eHealth Maturity Model.

A Strategy Framework for eHealth: Measuring Satisfaction

By Eric Engelmann, President & CEO and Ben Dillon, Vice President & eHealth Evangelist

A few weeks ago we posted the first article in a five-article series that outlines Geonetric’s strategy framework for eHealth: the eHealth Maturity Model. The article focused on the first level of the model which is critical mass adoption. Gaining adoption is definitely an important first step to a successful eHealth strategy, but it’s essentially a blind measure of the performance of your Web site or portal. Once you have gained adoption, you need to move on to the next step: measuring satisfaction. Although satisfaction is much more complex to measure, it provides more actionable insight from your visitors.

Just to refresh your memory, Geonetric’s Maturity Model includes five steps:

The patient experience

Most everyone measures patient satisfaction within their hospital settings, but few do it in a way that’s meaningful in terms of eHealth transactions. Taking a broad look at the entire patient experience, there are many aspects of patient satisfaction that happen before and after the actual physician encounter occurs. Many of these pre- and post-encounter activities are happening online with greater and greater frequency.

A Strategy Framework for eHealth

By Eric Engelmann, President & CEO

There’s a conceptual diagram out there that Gartner and others have assembled that tries to outline the progression of eHealth. It looks something like this:

Source: http://www.envision-ebusiness.com/piicm_printerfriendly.asp?recordid=2