Where Does WebMD Fit In? A Free Webcast.

By Ben Dillon, Vice President & eHealth Evangelist

WebMD is the single most trafficked Web site dedicated to health-related issues, boasting some 54 million unique visitors monthly and yet few provider organizations consider it as a part of their online strategy.

On Wednesday, I’m co-presenting a Webinar with Cynthia Newton of HCCG and Brian Bierbaum of Priority entitled Optimizing WebMD to Reach Your Target Audience.  We’ll look at what WebMD brings to the table and the various opportunities to utilize this destination site in your overall plan. 

Tools to Help You Improve SEO

By Angie Toomsen, Content Strategist

In one of our recent Webinars, we highlighted methods to improve organic search engine placement. At the end of the Webinar, we provided a list of tools to help attendees with their search engine optimization efforts. We thought you might find these tools helpful as well. 

SEM vs. SEO – Two Views on the World of Search

By Ben Dillon, Vice President & eHealth Evangelist

The Geonetric educational Webinars are in the middle of a three month series on search.  This month, we’re focusing on Search Engine Marketing (SEM) and Pay Per Click (PPC) tactics for growing targeted site traffic.  I’ve been taking some ribbing from a few coworkers as we prepare to present on SEM.

During our Webinar on organic Search Engine Optimization (SEO) in January, I presented some statistics from various surveys on the perception of paid search results compared to organic results.  Those statistics indicated that, on the whole, consumers find organic results more relevant and credible than paid results, were often annoyed by paid results and, for the most part, never click on paid search items.

Ouch!  Ok, I was a little harsh, but this is certainly the SEO view of the world.

SEO Webinar Followup Discussion

By Ben Dillon, Vice President & eHealth Evangelist

We had a great Webinar presentation yesterday on organic SEO (Search Engine Optimization), but we ran a little long and didn’t have time to answer several questions that were submitted.  We’re following up with the people who submitted them, but if one person asks a question, odds are good that several others would like to know the answer.

Q: What is considered a good bounce rate perspective and at what point should a bounce rate be a cause for concern?
A good rule of thumb:

• A bounce rate below 20% is considered excellent
• 20-30% is pretty typical
• >30% is cause for greater investigation

Purpose-Driven Content

By Blayne Fielder, Content Strategist

It’s a question we hear quite often… “Where are my pages in Google?”

Too often content is written in order to meet the launch deadline, then a year or two later Search Engine Optimization (SEO) is discussed. Of course, if you built a new hospital you wouldn’t dream of waiting a year or two before determining where the entrances will be located or erecting the signage leading to it. You would make sure potential patients have easy access and can find their way effortlessly, which is also how you should approach your Web site content.