Comments for Geovoices: A Geonetric blog

Comment on HIMSS President and CEO, Steve Leiber Shares Thoughts on HIT in ARRA by Boss Resurfacing

Boss Resurfacing — Mon, 07 Sep 2009 02:33:19 +0000

Off topic - Help with PM? lost password Boss Resurfacing Boss Resurfacing

Comment on Patients taking charge by Feiertag

Feiertag — Fri, 21 Aug 2009 20:13:43 +0000

Thanks, this gave me some ideas for my own dandruff treatment

Comment on Much Ado About Twitter (And Why I’m Un-following Hundreds of my Tweeps) by Popularity: Who Needs It? – GeoVoices

Popularity: Who Needs It? – GeoVoices — Fri, 14 Aug 2009 20:20:25 +0000

[...] We’ve been talking a lot in this space about social media, and Ben Dillon recently posted about un-following hundreds of his Tweeps. Who, by the way, probably didn’t notice or [...]

Comment on Meet our Bloggers by Genesis is Live on Portal! – GeoVoices

Genesis is Live on Portal! – GeoVoices — Fri, 14 Aug 2009 20:11:21 +0000

[...] Angie Brunow, Senior Project [...]

Comment on Popularity: Who Needs It? by Casey Hansen

Casey Hansen — Thu, 13 Aug 2009 19:14:30 +0000

Great post, Michelle. It is true that social media should be more about relationship development to make it a meaningful communication tool with customers and prospective customers.

Too many times companies use Twitter or Facebook like another radio spot or TV ad when it can go much deeper than that.

Comment on What Makes a Good Hospital Web Site? by Chad

Chad — Mon, 10 Aug 2009 13:09:12 +0000

I completely agree with your post, Eric. There is no focus. An eccommerce website has one goal: to sell items. A healthcare website is schizophrenic with too many “goals” vying for attention.

Healthcare websites have information about the hospital, online bill pay, recruitment initiatives, event information, etc, and all of it has to be at the top of the information pyramid.

What is a healthcare website?
An online encyclopedia?
A events calendar?
A recruitment website?
A site for marketing initiatives?

Far too many topics for any website to accomplish…

Sure Amazon.com has information for hiring new employees but job information is not fighting for face time with the shopping experience.

We need to focus on the goals that are most important in order to give our users the experience they demand. I believe patient portals are a step in the right direction. They’re all about our patients. The true reason we have a website in the first place.

Comment on What Makes a Good Hospital Web Site? by Eric Engelmann

Eric Engelmann — Fri, 07 Aug 2009 21:59:21 +0000

As far as complexity goes, it’d be hard to say that other industries don’t have them too. Financial services has sarbanes oxley and numerous other regulatory issues, and yet they still are able to get it done. The travel industry works with airlines and I can’t imagine that building the technology for Travelocity, what with constantly moving airline schedules, rental cars and hotels is that far removed from the challenges of healthcare Internet strategy. It’s probably true that healthcare tends to underfund these kinds of initiatives compared to other industries (especially if marketing is heading them up!). Some of it, too, is to get rid of the simple stuff that takes up a lot of time, so we can focus on higher level strategic issues. Most healthcare organizations are focused on the trees and don’t even know the forest is there. And it’s on fire!

The key to the “next level” I’m thinking of here is that the sites have to be fundamentally changing healthcare delivery, and those are few and far between. For examples, I’ll put it this way: even some of the most advanced sites out there – even those Geonetric has built, or our best competitors have built, or the best hospitals in the US have put together on their own – are a far cry from realizing this goal. Every ounce of energy at Geonetric is directed at changing that.

Comment on What Makes a Good Hospital Web Site? by Rebecca Holder-Otte

Rebecca Holder-Otte — Fri, 07 Aug 2009 21:01:43 +0000

Eric, I couldn’t agree with you more, but I wonder how we can take our sites to the next level when we are dealing with complexities such as HIPAA, insurance reimbursement and more. What suggestions do you have for taking a hospital web site to the next level and which hospitals have sites that you would consider best in class?

Comment on Could Healthcare Assemble a Twelpforce? by janice r.

janice r. — Thu, 06 Aug 2009 19:43:32 +0000

I will shy away from self promotion here, but, there is a far better and less chaotic/risky solution, particularly, when it comes to health care.

You need “AI conversational agents” that actually engage and drill-down messging via User’s tweets or SMS messages and provide consistent and guaranteed replies.

We’re moving into that space and tests are looking remarkable, particularly with User satisfaction and engagement.

You can “add the human touch” via behind the scenes contributions from health care professionals, but vet the information before it is live.

Comment on Safeway – Successfully Influencing Health Consumer Behavior by mercerd

mercerd — Fri, 17 Jul 2009 19:01:50 +0000

interesting material, where such topics do you find? I will often go